Digital Media is Connected
Digital media resides in and through digital networking devices, in other words, on the Internet.
Originally small and medium sized businesses made themselves available through the yellow pages, newspaper, and/or radio ads.
With computers and computerized devices becoming pervasive, fewer customers use the yellow pages to find providers.
Most businesses can get better results with a well designed, easy to search, web site. Optional features like blogs, graphics, e-special offers, and frequently updated information items, can make your site more likely to be visited.
Popular search engines have robots that look for new sites. They catalog and rate these sites based on a set of criteria. Sites that are considered to offer value to the searcher, appear higher on the list of search returns. Also if sites list an address, sites that are nearer to the user will be considered more relevant. This is especially important when offering a service that cannot be ordered by mail. Few people want an out of state bakery, or plumber.
Digital media changes the rules of engagement for introducing yourself to your customer. It allows you to offer your customer a better chance to get to know you and is not constricted by page inches or time slots. Most customers visit a site many times before they decide to buy. Digital media allows you to converse with them even when you are asleep or out to dinner. The digital portrait of your business is reassuringly there all day and all night every day of the year. If you give them something of value on your site, they will begin to trust you and with any luck, they will come back (and bring friends).