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Geofencing: The Ultimate Guide to Location-Based Marketing
1. What is Geofencing? Hey there, marketing maverick! Let's dive into the world of geofencing. Geofencing is a location-based service that uses GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters or exits a virtual...
Master Geofencing & Foot Traffic Tracking: A Definitive Guide for Digital Marketers
Master Geofencing & Foot Traffic Tracking: A Definitive Guide for Digital Marketers Today's competitive business landscape demands innovative marketing strategies to draw foot traffic and engage customers effectively. Geofencing and foot traffic tracking offer...
What is an Average Conversion Rate for PPC?
As Wordstream founder and CTO Larry Kim points out, little has changed in the last 10 years, and overall PPC conversion rates average out across all industries to be a measly 2%.
That’s right; on average, two of 100 people you send to your website will initially perform your desired and measured action, whether it be a form fill-out or a phone call.