Search Engine Development
In the time since Google and its imitators were founded, clever entrepreneurs have found methods to defeat the original algorithm and cheat their way to the top. So Google has repeatedly tinkered with their formula, to keep ahead of their competitors.
Up until a few months ago, the algorithm had been fairly stable, and fairly fair. Those who knew and followed the rules (best practices) were graded based on the genuine content of their site. However, there were still a few “black hat” operators who got around the system by hiding keywords and cheating human users of real content. This has caused some radical changes in the way that Google and other search engines rate sites. Penalties can be quite severe, including shutting down a site completely.
In the past, having a website that honestly portrayed the depth of experience and cares that a business has to offer clients was probably enough to make them appear in search results. Because of irrelevant and even redundant information on websites, search engine algorithms have created new challenges for users searching in the digital marketplace.
Many of our recent clients have seen their internet traffic fall off because their sites were not doing well in “organic search”. This means when anyone simply searched on terms that should have retrieved their business, these businesses did not come up close enough to the top to be found.
By analyzing our client’s sites and the sites who were winning in their categories, we were able to re-design their sites to improve things like:
- How many visitors found their site
- How many visitors stayed on their site
- How many visitors read several pages on their site
- How many visitors landed on specific areas aimed at specific types of clients
- How many visitors repeated their visits and decided to take action
At Southwest Digital Media, we strive to create an internet presence for you that is customized to meet the needs of your clients, you, and the search engines. In other words, those who seek, find you; and those who find you, keep you.